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Successfully : 2019 "Sweet" Monk Fruit Industry Poverty Alleviation Program Promoting Conference

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On March 14, 2019, the “Sweet!” Monk Fruit Industry Poverty Alleviation Program Promoting Conference was held successfully by the Charity Association of Hunan Provence at Tongcheng International Hotel. Mr. Shaogan Ding, the Chief of Staff at the Charity Association, signed the 2019 Planting Area and Guaranteed Bottom Purchase Price Agreement with Mr. Guanyu Zhao, General Manager of Hunan Huacheng Biotech, Inc. 



The Promotion Conference started with “Monk Fruit Industry Development Introduction”. Mr. Leo Zhou, Marketing Director of Hunan Huacheng Biotech, analyzed the current sweetener market trend and problems, emphasized the high-status of Monk Fruit as a natural sweetener, and predicted a hundred-billion market capability. 



Mr. Mouyi Liu, deputy director of the Charity Association of Hunan Provence, introduced the development situation of the 2018 “Sweet!” Monk Fruit Industry Poverty Alleviation Program. Currently the “Sweet!” program has covered 6771 Mu (1115 acres, 451.4 ha) of Monk Fruit planting area within Hunan province, total output value has exceeded 30 million RMB. “Sweet!” effectively helped 1185 families to overcome poverty and achieve prosperity, including basic living allowance household, poverty aid household and families suffering from disability. 




During the conference, progressive individuals and corporations of 2018 Monk Fruit Industry Poverty Alleviation Program were honored. Mr. Wei Zhu, deputy director of the Charity Association of Hunan Provence, presented the “Poverty Alleviation Partner” honorary certificate to major partners of the program, including Hunan Huacheng Biotech, Inc. and Pharmacy of the Ordinary People. 



Mr. Shaogan Ding, the Chief of Staff at the Charity Association, signed the 2019 Planting Area and Guaranteed Bottom Purchase Price Agreement with Mr. Guanyu Zhao, General Manager of Hunan Huacheng Biotech, Inc.




Mr. Shaogan Ding, the Chief of Staff at the Charity Association, emphasized the important role that Industrial Poverty Alleviation played in general poverty alleviation and rural revitalization strategy, and the significance to make sure the Monk Fruit industry poverty alleviation being implemented smoothly. 


He also brought up the necessity to further construct a platform for social coordination of “government establishment, expert support, technical support, and enterprise participation”; to promote the effective connection between Monk Fruit industry poverty alleviation project in poverty alleviation and rural revitalization, and at the same time achieve the overall requirements of industrial prosperity.




In the recent years, the poverty alleviation team of Hunan Huacheng Biotech, along with the Charity Association of Hunan Provence, has helped low income families in more than 20 counties to get rid of poverty and achieve prosperity, through a method of cooperating “Industries, cooperative associations, and farming families”. 


They have effectively assisted 453 families including basic living allowance household, poverty aid household and families suffering from disability, and helped more than 6754 families increase income and achieve prosperity. This number is expected to reach 10 thousand in 2020. 

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